Marketing · Hands-on Google Ads and Meta Ads experience
Lahore, Pakistan
Digital Marketing Specialist
Plan, launch, optimize, and report on performance campaigns across Google Ads and Meta Ads.
Role details
Responsibilities
- 01Translate campaign objectives into audiences, account structure, creative requirements, and measurement plans.
- 02Monitor spend, conversion signals, search terms, placements, and experiment results.
- 03Coordinate landing-page and tracking requirements with content and engineering contributors.
- 04Report performance with clear assumptions, limitations, and recommended next actions.
Qualifications
- 01Hands-on experience managing Google Ads and Meta Ads campaigns.
- 02Working knowledge of conversion tracking, analytics, and campaign-quality controls.
- 03Ability to communicate performance without relying on vanity metrics.
Working arrangements and final employment terms are discussed during the hiring process.
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